As a strategic finance resource for adtech companies, media companies, and publishers — we understand the unique challenges that media companies face when it comes to A/R finance — and we offer solutions that help our clients achieve and maximize growth and profitability.
Our clients have used our extended credit terms to drive dramatic growth with our credit strategies.
A global brand consolidated 100% of their annual spend at 120-day terms with an adtech client, while another brand tripled their committed spend.
Inset is an illustration of what doubling revenue means for a $10MM annual spend. This is the outcome when longer payment terms of 120-days are offered.
With a small investment in capital, payment terms can be extended to deliver multiples on gross revenue. This approach has significant impact for Advertising Agencies offering Principal Media Programs and Demand Side Platforms.