“Urban Appeals to Diners for Shut-Ins” - Adweek

NEW YORK - City Meals on Wheels, which has been delivering meals to the homebound elderly since 1979, has not done a good job of reaching young, middle-income singles in New York, said shop principal Bernard Urban. The wild posting campaign aims to change that, he said. “We’re trying to reach the younger people still in the city during the summer, the people who don’t have the money to go to the Hamptons … who might make a small donation to the organization or give some of their time,” Urban said.