“The Future of Advertising: Omnicom and IPG Merger Insights” - AdTechGod Podcast

We discuss the merger between Omnicom and IPG, exploring its implications for the advertising industry, clients, and smaller agencies.

The conversation highlights the potential consolidation of power, financial implications, and the shift towards an Al and data-driven era in advertising.

Experts share insights on how this merger may affect client relationships, agency dynamics, and the future landscape of advertising, including the opportunities for smaller agencies to thrive amidst the changes.

Thank you to my guests:

• Arielle Garcia from Check My Ads

• Mike Evans from Magnite

• Bernard Urban from BCSI