“SSPs Are Taking Extra Steps to Assure Publishers They’ll Get Paid” - Adweek

Bernard Urban, CEO of Silverblade Partners, a financial solutions… firm, said many publishers have started coming his way in search of liquidity since the outset of the pandemic. “We’re in an environment where money moves at an average of 60-90 days, so [a lot of] money moving through the system is before-Covid-19 money. I don’t think the full impact of the liquidity crunch has hit yet.