BCSI talks EU adtech M&A - Business Insider

This summer, Brut raised a $75 million Series C round from high-profile investors including James Murdoch's Lupa Systems, Groupe Artémis, Tikehau Capital, Orange Ventures. The company said it would use the funds to accelerate its expansion into the US, India, and Africa and to broaden its content offerings around cultural and social issues.

”I can see Brut easily fitting into a broadcast network or publishing company,“ said Bernard Urban, CEO of Branded Content Strategic Investments.